Experience that connects strategy, systems, and enrollment growth.

Enrollment marketing, brand awareness, remote team leadership, digital modernization.

Senior Director of Marketing and Communications

Managed and mentored a six-person remote staff. Supported enrollment marketing and brand awareness. Launched a new website, new online store, new digital agency relationship, new web developer relationship, marketing automation, social media management system, and a quarterly community newsletter.

Need for stronger visibility, content, digital presence, and marketing culture.

Marketing Director, performing Chief Marketing Officer duties

Managed an $850K annual budget. Improved SEO, content, video, website, social media, brand platform, digital advertising, and leadership communication.

Marketing operations reset and COVID-era transition to remote operations.

Interim Director of Marketing and Communications

Redirected digital advertising, implemented SEO and lead generation systems, optimized media spend, trained staff and campus stakeholders, and created new messaging and digital ad campaigns.

Need to build marketing systems, improve brand awareness, and create a marketing-conscious campus culture.

Special Assistant to the President for Marketing

Created the marketing department structure, assessed staff, brought in Salesforce consultants, hired agency support, trained campus stakeholders, and improved messaging, collateral, social media, and video strategy.

Need for marketing assessment, advancement strategy, content best practices, video, project management, and digital asset systems.

Consultant to the Associate Dean of Administration and Finance

Assessed marketing relative to brand awareness and enrollment. Created an advancement strategy for remote donor interactions. Advised marketing leadership on staffing, content, website optimization, YouTube strategy, annual report, project management, and digital asset management.

Messaging, advertising, and enrollment improvement.

Marketing Consultant

Advised marketing and admissions teams on messaging, advertising, systems, enrollment, and brand awareness.